The Hesitation Report shows how much time on average visitors are spending hesitating on that input field. This includes time spent thinking about what to write in the field, time spent trying to understand what the field is, and anything else that can cause the visitor to hesitate.
Inspectlet's hesitation algorithm tracks a variety of signals that help decide whether a user is engaged or hesitating. To illustrate a simplified example of what hesitation tracks, if the visitor focuses an input field but doesn't type until 3 seconds later, and then spends 1 second typing their answer, the Hesitation Report will show 3 seconds of hesitation and the Time Report will show 4 second of time spent on that field by that user. In reality, the hesitation algorithm takes more variables into account and can understand the intent behind your visitor's actions.
The information this report provides is difficult to find in other analytical sources making this report very valuable. For example, heatmaps can show you where people are engaging with your page, but the nature of their interaction is unclear. The Hesitation Report will tell you if users are experiencing confusion, or just spending a lot of time filling out that field with an answer. Use this report to find out how your form is being understood and perceived.
The only input fields in your form that should have high hesitation times are the ones you want visitors to think long and hard about before answering. If the report indicates more hesitation on certain fields than you expected, you might want to investigate:
- Is it clear to visitors what needs to be entered in this field?
- Is the information visitors need to fill out the field readily available to them? For example, you might be asking for their invoice number but it's not present in the confirmation email you sent them.
- Do you have a placeholder value? Consider adding a placeholder value to confusing form fields to suggest an example answer and format of response.